This is how we start to lose ourselves…

If you give in to “just this once,” based on a marginal-cost analysis, you’ll regret where you end up.

That’s the lesson I learned: it’s easier to hold to your principles 100 percent of the time than it is to hold to them 98 percent of the time.

The boundary—your personal moral line—is powerful because you don’t cross it; if you have justified doing it once, there’s nothing to stop you doing it again.

Decide what you stand for. And then stand for it all the time.

– Clayton Christensen


Don’t give in, not even once. The stakes are too high. Not only will we begin to lose ourselves, our credibility will be eroded and others will lose their trust in us.

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