I need a new journal

Wall Street - Financial District NYC

Photo taken at: Wall Street – Financial District NYC

These journals are cute. They are $4.99 and of decent quality. They’re quite a bargain in my opinion.

However, after spending all this time writing in a Moleskin that was a gift from a much admired friend, I am attached to the notebook’s everything. I don’t want to use anything but another Moleskin. I’m afraid I won’t cherish a non-Moleskin as much or use it as much.

This is another example of why brands matter. There’s No-Name and then there’s I-Forgot-Your-Name and then there’s Special/You’re-The-One-Name. Moleskin is able to charge 4x as much as the journals above because they are special.

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